Privacy Policy

Privacy Policy for Lunara Official Website

Last Updated: June 19, 2026
This Privacy Policy applies to all visitors, blog commenters, account holders and customers who access our official website, including blog browsing, comment posting, online shopping, checkout payment and newsletter subscription services. Lunara is the data controller for all personal information collected on this site.

1. Information We Collect From You

1.1 Information you actively submit

• Blog comment section: When you leave comments on our blog posts, you may voluntarily provide your display name, email address and comment content. We only display your display name publicly; your email will not be visible to other visitors.
• Account & checkout data: Full name, billing/shipping address, contact phone number, email, order records, product preference records when you register an account or complete purchases.
• Payment related data: Billing card type, transaction amount, payment timestamp. We do NOT store complete credit/debit card numbers on our server. All payment credentials are processed securely by independent PCI DSS compliant third-party payment providers.
• Subscription data: Email address if you sign up for brand newsletters, new product updates and promotional offers.

1.2 Automatically collected technical data

When you browse the website, leave comments or shop online, we automatically collect non-identifiable usage data via cookies and tracking pixels:

• Device information: IP address, browser type, operating system, screen size, unique device ID
• Access records: Pages you view, stay duration, click tracks, entry & exit time, blog articles you read
• Location hints: General regional location derived from IP address (no precise GPS location collected)

1. How We Use Your Personal Data

1. Blog management: Verify comment identity, prevent spam comments, reply to your blog messages, moderate inappropriate comment content.
2. Order & transaction fulfillment: Process checkout, verify payment, arrange delivery, send order confirmations, handle after-sales inquiries, refunds and dispute resolution.
3. Website optimization: Analyze blog reading trends, shopping behavior to improve page layout, product selection and blog content quality.
4. Customer communication: Send order alerts, shipping notifications, reply to your email inquiries; send newsletter promotions only if you opt in explicitly.
5. Security protection: Detect fraudulent orders, unauthorized login, spam comment attacks to protect user account and payment safety.
6. Legal compliance: Respond to valid official legal requests when required by U.S. federal and state laws (CCPA, CAN-SPAM Act).

3. Sharing Your Information With Third Parties

We will never sell, rent or trade your personal identifiable information to advertising brokers for profit. Limited data sharing only happens with trusted service partners below, and they are prohibited from reusing your data for unrelated purposes:

1. Payment processors (Stripe / PayPal): Process payment authorization and transaction verification. All card data is isolated on their secure compliant systems.
2. Logistics & shipping providers: Receive your delivery address and contact info only to deliver ordered jewelry and beauty products.
3. Website technical service providers: Hosting, blog comment moderation tools, email marketing platforms, website security plugins.
4. Legal authorities: Disclose necessary data when court orders, subpoenas or federal regulatory requirements demand compliance.

4. Blog Comment Privacy Rules

• Your email filled in comment box is private; other website visitors cannot view it.
• You may choose an anonymous nickname for comments without disclosing your real name.
• All comments will be manually reviewed before public display to block offensive, violent or spam content.
• You may contact us at privacy@lunara.com to request permanent deletion of your historical blog comments and associated submission records at any time.

4. Payment Data Security Statement

• Our website does not store full credit card numbers, CVV codes or bank account details. All sensitive financial information is encrypted and transmitted directly to licensed payment service providers.
• We adopt industry-standard SSL encryption for all checkout pages to block unauthorized interception of submitted data.
• Transaction records (order number, purchase time, total amount) will be retained for tax and after-sales service within legal required retention period, then securely erased afterward.

4. Cookie & Tracking Controls

Our site uses functional cookies to remember your login status, comment preferences and shopping cart contents. Marketing tracking cookies for personalized recommendations are optional:

• You may adjust cookie consent via the pop-up consent banner when entering the site.
• You can disable third-party advertising tracking cookies through your browser settings anytime.
• Disabling certain functional cookies may affect blog comment submission and normal checkout experience.

1. User Rights (For US & California Residents under CCPA)

You hold the following rights to your personal data:

1. Right to access: Request a copy of all personal records we stored about you, including blog comment logs and order history.
2. Right to correction: Update wrong shipping address, contact info or comment display name.
3. Right to deletion: Ask us to erase your account data, all blog comments and subscription records completely.
4. Right to opt-out: Unsubscribe from marketing emails via the unsubscribe link at the bottom of each newsletter; refuse tracking cookie collection.
5. Non-discrimination guarantee: We will not charge extra fees or degrade website service if you exercise your privacy rights.

8. Data Storage & Retention Period

• Blog comment data: Store until you submit a deletion request.
• Order & payment transaction records: Reserved for 7 years to meet U.S. tax and commercial legal requirements.
• Marketing subscription emails: Retain until you unsubscribe.
• Technical browsing logs: Automatically purged after 12 months.

8. Minors Privacy

Our website, blog and product store are designed for users aged 18 and above. We do not intentionally collect personal information from users under 18 years old. If you believe we have obtained data from a minor without guardian consent, please email us for immediate removal.

10. Policy Updates

We may revise this Privacy Policy to match updated U.S. privacy regulations or website service adjustments. All changes will be posted on this page with an updated date. Continued use of our website after revisions takes effect means you accept the new policy terms.

11. Privacy Contact

For all privacy requests, comment deletion, data access inquiries or policy questions, please email: privacy@lunara.com